The Slow Fashion movement opposes fast fashion, promoting responsible consumption and particular attention to quality and sustainability. This is why we embrace this philosophy:

• Quality and Durability : We prefer high quality materials and production techniques that guarantee long-lasting garments. This reduces the need for frequent replacement and decreases resource consumption.
• Responsible Manufacturing : We are committed to reducing the environmental impact of manufacturing by choosing suppliers who meet high standards of sustainability and ethical working conditions.
• Conscious Consumption : We encourage our customers to make thoughtful purchases and value their garments, promoting the culture of reuse and recycling.

Sustainability is at the heart of our mission. Here are some concrete reasons and data that support our choices:

• Reduction of CO2 Emissions : The fashion industry is responsible for 10% of global carbon emissions. By adopting sustainable practices, we can help reduce this figure.
• Resource Conservation : Producing sustainable fabrics, like organic cotton and recycled polyester, requires less water and energy. For example, producing organic cotton can reduce water consumption by 91% compared to conventional cotton.
• Waste Reduction : Every year, approximately 92 million tons of textile waste ends up in landfills. By choosing recycled materials and promoting reuse, we significantly reduce waste.
• Social Impact : We support ethical and safe working conditions, certified by organizations such as the Fair Wear Foundation. This ensures fair wages and dignified working environments for workers.