Greenwashing in fashion
Greenwashing, what it means and how it is used by the big fashion brands to try to "clean up" themselves of the dirt they have on.
Featured article
Why do clothes pollute?
The factors that make an item of clothing There are many "pollutants" , let's analyze them together trying to understand what can be the immediate solutions for this problem.
Shenty Blog
Discovering the 4Earth collection
Discovering the 4Earth collection, our first creation. Analysis and description of the concept and products of the collection.
The Birth of Shenty Part 4
Final chapter of Shenty's "Origin Story": the choice of name and logo and their meaning. The decision to inform people on the issue of environmental sustainability.
The importance of textile certifications
Transparency and quality are what a certification attests. But who are the certifying bodies? And what is their certificate issuing procedure?
The Birth of Shenty Part 3
Third part of the story that tells the birth of Shenty; the difficulty in finding a name for the brand, and the pact with environmental sustainability.
What does Slow Fashion mean?
What is meant by Slow Fashion? What are the real differences with Fast Fashion? We will try to give you an exhaustive answer within this article.
The birth of Shenty Part 2
Second part of the story that tells the birth of Shenty; discover the path of an idea that became a project and later a reality.
Organic cotton t-shirt: the differences
Real differences, the merits and qualities of organic cotton explained in a simple and concrete way.