Moda Lenta
The Slow Fashion movement opposes fast fashion, promoting responsible consumption and particular attention to quality and sustainability. This is why we embrace this philosophy:
- Quality and Durability : We prefer high quality materials and production techniques that guarantee long-lasting garments. This reduces the need for frequent replacement and decreases resource consumption.
- Responsible Manufacturing : We are committed to reducing the environmental impact of manufacturing by choosing suppliers who meet high standards of sustainability and ethical working conditions.
- Conscious Consumption : We encourage our customers to make thoughtful purchases and value their garments, promoting the culture of reuse and recycling.
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Why We Choose Sustainability
Sustainability is at the heart of our mission. Here are some concrete reasons and data that support our choices:
- Reduction of CO2 Emissions : The fashion industry is responsible for 10% of global carbon emissions. By adopting sustainable practices, we can help reduce this figure.
- Resource Conservation : Producing sustainable fabrics, like organic cotton and recycled polyester, requires less water and energy. For example, producing organic cotton can reduce water consumption by 91% compared to conventional cotton.
- Waste Reduction : Every year, approximately 92 million tons of textile waste ends up in landfills. By choosing recycled materials and promoting reuse, we significantly reduce waste.
- Social Impact : We support ethical and safe working conditions, certified by organizations such as the Fair Wear Foundation. This ensures fair wages and dignified working environments for workers.